I have discovered a group of wonderful people who are dedicated to helping Christians build their business. And not just build their business, but build relationships with each other and Jesus. This morning was my second visit with Christian Business Networking and I am looking forward to joining soon. We meet at Mimi’s at the Tucson Mall Thursday’s at 7:15am. If you are a Christian in business and live in Tucson, you should come out and see for yourself. The breakfast menu is pretty good too!
Remember the slogan of the Yellow Pages? “Let Your Fingers do the Walking.” While the Yellow Pages still have a place on counter tops and on the bottom shelf under the coffee table, more and more people are letting their mouse do the clicking.
Think of your web address as your “property” online. What you build on it becomes your store front. Many small businesses and churches have web sites that they have designed themselves, or by someone who knows a little bit about web design has developed it for them for free. For some businesses and churches this works just fine. For many others they are hoping to do better but don’t have thousands of dollars to spend.
One reason why a good church site is important is that when people move to a new place the first place many start church shopping is online. If they find a nice looking site that is easy to navigate and has a lot to say about the church, it’s already a good first impression. If not, they may never come through the front doors.
Same with a business. It’s very important to have a site that looks good and is functional. Otherwise potential clients will surf, and then drive, to the competition.
In addition to having a professional site that looks good with easy to find information, a web site can also include a blog. A Blog Site! This is particularly important for a church. A pastor can write about; what God is showing Him, church news, how excited he is that 6 people got baptized last Sunday, etc. People can also comment on posts, and a conversation can take place right on the site. New visitors get a feeling for what’s on the Pastor’s heart. Current congregates feel more plugged in to the church.
For a small business, the blog can be a place to offer helpful hints on how to use a product, or ask for comments.
It’s also part of using the new media to market online. There is a big rush to combine Twitter, Facebook and Blogs to build an audience.
Ultimately, it’s all about building relationships. If you have a web site that has compelling content and a way for visitors to participate, then it will help build relationships. Through those relationships a church can speak (and demonstrate) God’s Love. A business can cultivate relationships and increase sales.
Is your small business, church, organization online? Do you have a nice looking web site that is easy to navigate? When your potential clients/parishioners go online to find a service or a church, are you easy to find?
These are critical questions. The answers even more so. Consider this recent thought from the inventors of the internet:
While the Internet has dramatically changed lives around the world, its full impact will only be realised when far more people and information go on-line, its founders said Wednesday.”The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past,” said Tim Berners-Lee, one of the inventors of the World Wide Web, at a seminar on its future.
If you don’t have a presence on the world wide web, or if your site is lacking, you can’t afford to maintain the status quo. People are searching for you online. What are they finding?
E-mail or call AgapeMedia.net today!