These are critical questions.  The answers even more so.  Consider this recent thought from the inventors of the internet:

While the Internet has dramatically changed lives around the world, its full impact will only be realised when far more people and information go on-line, its founders said Wednesday.”The Web as I envisaged it, we have not seen it yet. The future is still so much bigger than the past,” said Tim Berners-Lee, one of the inventors of the World Wide Web, at a seminar on its future.

If you don’t have a presence on the world wide web, or if your site is lacking, you can’t afford to maintain the status quo.  People are searching for you online.   What are they finding?

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